Sony designed a responsive platform that combined the structure to ensure a consistent experience, flexibility to tell a wide variety of product stories and innovation that allowed for the new ways we connect and experience.
We partnered with Sony and Nurun to leverage this platform in creating relevant stories around top products and services that could be easily customized for various world wide markets. These pages told rich, dramatic, interactive stories that showcased Sony convergence experiences, surfaced relevant news and social buzz, conveyed key marketing points, provided complete features and specs and enabled navigation to the broader Sony experience.
Agency: SapientNitro
Role: Creative Director