Creative Direction & Experience Design
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BK: AR Banner

No printing is necessary to activate Burger King's new augmented reality banner showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.

Agency: Crispin Porter & Bogusky

Role: Associate Director, Experience Design

BK Augmented Reality Banner

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