“You’ve invested millions on microsites and interactive content, now what do you do when you realize you never had a unified strategy? This site turns an afterthought into a strategy with simple, clean, fun interaction design that rewards visitors with what they’re most interested in.” —Glen Sheehan
“Who says one site can’t be all things to all people? Being able to dial-down the elements you don’t want and dial-up those you do, lets BK.com do just that; visitors can go from brand site to marketing site to corporate site just by twisting some virtual knobs. It’s an inspired solution for catering to multiple user groups with a single Web presence.” —Rachel Pasqua
Agency: Crispin Porter & Bogusky
Role: Associate Director, Experience Design